An excellent illustrated talk on the origins of good ideas. This is one of many RSA Animate videos which feature incredible visual representations of the ideas expressed by the speaker.
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At the end of the day, if your audience doesn’t understand what you have to offer, all of your efforts may have been in vain. Understanding how you deliver your message – through what medium and under which circumstances – can allow you to effectively educate your audience and make lasting connections.
In the posts that follow, we will explore the relative effectiveness of different approaches to delivering your message, from advertising to social media and integrated campaigns.
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In today’s culture of information overload, clarity can often be the most essential factor in determining whether or not your voice will be heard over the dull roar of competing messages. Forging real and lasting connections demands the ability to cut through the clutter of mediocre marketing ephemera and make the decision between speaking directly to one audience and reaching out to a broad range of listeners collectively.
In the posts that follow, we will take a look at how different communication approaches taken from a wealth of diverse industries can either amplify or dilute your message.
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In a world that seems smaller and more interconnected every day, competing for market share in any category or niche is becoming more challenging by the second. How you choose to differentiate yourself – or not – will create automatic assumptions in the mind of your audience, for better or worse.
In future posts we will discuss how different approaches to packaging your brand – in business or life – can either help you stand out, or lead to being overlooked.
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With the rise of social media and communication as a source of entertainment, it is easy to see why it is important to make your ideas entertain and engage your audience. As branded entertainment has become a much-debated subject for marketers and audiences alike, we will weigh in on examples pulled from a variety of industries.
In future posts, we will share our inspirations and various resources that are certain to both entertain and motivate a change in perspective.
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