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	<title>Manufacturing Thought</title>
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	<description>Brand Enhancement &#124; Experiential Marketing</description>
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		<title>Where good ideas come from &#124; Steven Johnson</title>
		<link>http://www.wmad.ca/index.php/2011/01/where-good-ideas-come-from-steven-johnson/</link>
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		<pubDate>Thu, 20 Jan 2011 14:53:59 +0000</pubDate>
		<dc:creator>Nikolai</dc:creator>
				<category><![CDATA[Raw Materials]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Connectivity]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Slow Hunch]]></category>

		<guid isPermaLink="false">http://www.wmad.ca/index.php/?p=202</guid>
		<description><![CDATA[An excellent illustrated talk on the origins of good ideas. This is one of many RSA Animate videos which feature incredible visual representations of the ideas expressed by the speaker. Steven Johnson makes a compelling point regarding the importance of connectivity and the value of online communities in developing good ideas. Too often we hear [...]]]></description>
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		<title>Distribution</title>
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		<pubDate>Thu, 25 Nov 2010 22:03:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Manufacturing Thought]]></category>

		<guid isPermaLink="false">http://www.wmad.ca/index.php/?p=156</guid>
		<description><![CDATA[At the end of the day, if your audience doesn’t understand what you have to offer, all of your efforts may have been in vain. Understanding how you deliver your message – through what medium and under which circumstances – can allow you to effectively educate your audience and make lasting connections. In the posts [...]]]></description>
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		<title>Mass Production</title>
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		<pubDate>Thu, 18 Nov 2010 15:15:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Manufacturing Thought]]></category>
		<category><![CDATA[Mass Production]]></category>

		<guid isPermaLink="false">http://www.wmad.ca/index.php/?p=59</guid>
		<description><![CDATA[In today&#8217;s culture of information overload, clarity can often be the most essential factor in determining whether or not your voice will be heard over the dull roar of competing messages. Forging real and lasting connections demands the ability to cut through the clutter of mediocre marketing ephemera and make the decision between speaking directly [...]]]></description>
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		<title>Packaging</title>
		<link>http://www.wmad.ca/index.php/2010/11/packaging-2/</link>
		<comments>http://www.wmad.ca/index.php/2010/11/packaging-2/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 15:13:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Manufacturing Thought]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Arrest]]></category>
		<category><![CDATA[Differentiation]]></category>

		<guid isPermaLink="false">http://www.wmad.ca/index.php/?p=57</guid>
		<description><![CDATA[In a world that seems smaller and more interconnected every day, competing for market share in any category or niche is becoming more challenging by the second. How you choose to differentiate yourself – or not – will create automatic assumptions in the mind of your audience, for better or worse. In future posts we [...]]]></description>
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		<title>Raw Materials</title>
		<link>http://www.wmad.ca/index.php/2010/11/raw-materials/</link>
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		<pubDate>Thu, 18 Nov 2010 15:13:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Manufacturing Thought]]></category>
		<category><![CDATA[Raw Materials]]></category>

		<guid isPermaLink="false">http://www.wmad.ca/index.php/?p=55</guid>
		<description><![CDATA[With the rise of social media and communication as a source of entertainment, it is easy to see why it is important to make your ideas entertain and engage your audience. As branded entertainment has become a much-debated subject for marketers and audiences alike, we will weigh in on examples pulled from a variety of [...]]]></description>
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